important-seo-tips-to-keep-in-mind-in-2015Welcome to the year 2015 in which the world of SEO has been transformed into a completely different one. It is no longer a good SEO strategy to place keywords into all of your content elements. In fact, from this year on, you have to ensure you don’t overuse certain keywords.

Although there are numerous ways in which someone can improve the positioning of his website in Google, there are some important SEO tips to keep in mind in 2015.

SEO made easy through Hummingbird

It is no longer advisable to overload your pages with targeted keywords. The Hummingbird algorithm of Google brought a swift end to that practice. The introduction of Hummingbird demonstrated that Google is aware of both the main topic and the quality and uniqueness of your content.

Often sites are negatively impacted when keywords are strategically placed in many different page elements.

Don’t overload your content with targeted keywords

Strategically and often awkwardly positioning keywords in content results in bad user experience as some SEO companies from Toronto will advise you. Keyword density is not as important as it used to be in the past. Stuffing keywords in your content is already a bad practice.

What you should do instead is learn about the TD-IDF concept. It outlines the principle that content must comprise of a variety of phrases, with some of those more frequently used in the text than others.

Don’t forget to include Meta description

Very often websites ignore Meta description completely. Sometimes it gets even worse – a plugin or some other tools is used to generate Meta description automatically.

You are given no more than 215 characters in total to convince people to click on your URL in SERP and everyone should pay attention to meta descriptions as they are a conversion factor.

It is important to take your time to include good Meta description for all the pages of your site.

Markup your pages with JSON-LD, RDF-a and schema

Examine the search engine results the next time you search on Google or Bing. Pay attention to results returning more info that only a URL with title and description. Such results contain more information because the site’s html relays precise information to bots. Search listings that have richer snippets are more likely to attract attention and have higher click rate.

Examine the search engine results the next time you search on Google or Bing. Pay attention to results returning more info that only a URL with title and description. Such results contain more information because the site’s html relays precise information to bots. Search listings that have richer snippets are more likely to attract attention and have higher click rate.

You must use these tactics and build upon them. This will help you improve the rank of your website. However, the optimization itself doesn’t end here. There is so much more you can do about the look and feel as well as the optimization of your site.

It doesn’t matter whether you are a SEO expert or not. You can still use these simple strategies to strengthen your website.