4 essentials for developing a website
People like to say that web development is easy and that anyone can do it, but let’s be honest with ourselves, not everyone can develop a website. If that was the case, web development jobs would be obsolete. However, that’s not reality. With the sudden which to the online world, businesses are adapting to communicating and engaging with clients online from all over the world. Naturally, there are various reasons as to why you want to build a website but at the end of the day, there’s one reason which overrides all of them: to grow your business. But before you jump on board, there are some essential things you need to know about developing a website.

1. Research your industry

Of course, you can just build yourself a website but what have your competitors already done? Before getting started, you need to research your competition and look at how their websites are built. What are features that you think are missing? What features do you dislike? These are important things to think about. That way, when the time comes to build your website, you already have some idea of how you’d like your website to look and function. Take some time to research what you want, that way, you’ll be able to communicate this to your web developer.

2. Hire the right web developer

Maybe you know someone who’s a web developer but you’re not a fan of their work – then don’t hire them to design your website. You can choose to buy wordpress themes, which isn’t a bad start but you need to research your web developer. You need to choose a web developer that is willing to work with your ideas and materialism them on the screen. A web developer should create a mockup and essentially show you how your site will look. This is where you get your creative juices flowing, adding your personal touch, making sure the website represents your brand’s goals.

3. Focus on mobile-friendly

web building focus mobile friendly
Though many of us have a desktop computer, that’s not accessible to us all day, every day. But everyone has a phone in their hand which is connected to the internet. This is what your website needs to serve, the smartphone. When creating a website, you need to make sure that it’s mobile-friendly and can easily open and send the potential client to social media apps such as Facebook and Instagram. If your website isn’t mobile-friendly, people aren’t going to spend much time on it. You need to focus on making your content readable.

4. Content is king

At the end of the day, your website can look amazing, but if there’s nothing of value on it, it’s just another website. The content that’s placed on your website tells search engines such as Google and Bing what your website actually consists of. This means the quality of your website needs to be high. Look at each page and see what the purpose of the page is and what do you want the users to get out of scrolling through it. That way, not only will you select page-appropriate content, but you’ll also design the page to cater to that content.