website video AI

If you’re only publishing text articles on your blog and ignoring video, you may lose out on potential visitors. Adding video content to your site allows you to gain a wider audience reach, craft a more compelling story and get more visitors. Here are a few reasons why you should incorporate digital media on your site.

Surfers Love Video Content

Website visitors have shorter attention spans than ever before and want to consume content as fast as possible. Viewers are more likely to engage with video content instead of a large wall of text. Millenials are more likely to watch footage on YouTube than watch TV. YouTube is the second largest search engine next to Google, with more than a billion visitors every month. Adding digital content to your site allows you to hold the interest of fickle surfers longer and reach a wider audience.

Tell A Compelling Story

Consider embedding video content into your articles to enhance the value of your blog post and keep your audience engaged. For instance, if you have a beauty website, filming step-by-step makeup tutorials can be incredibly effective. Videos allow you to showcase small details and techniques that might be challenging to convey through text alone.

Additionally, with advancements in technology, creating video content has become more accessible than ever. You can even crear video con IA (create videos with AI) to streamline the production process and add a professional touch without needing extensive resources. By integrating such innovative approaches, your site gains an edge over others that rely solely on text content.

If you’re a business owner, you’ll want to use digital media to tell the story behind your brand. People connect more with businesses that have a higher purpose other than just making money, and videos can be used to highlight your company’s beliefs and charity involvement. If you sell a product, you could create videos explaining how to use or troubleshoot it. The possibilities of what can be created with digital content are only limited by your imagination.

Get More Traffic

You can promote your site and extra traffic by adding a link in the description box below your YouTube video. Videos also have the potential to rank in Google and YouTube’s internal search engine. It’s another way to gain more visitors and increase your online visibility.

Promote Across All Social Media Channels

Another reason to add video content to your site is that snippets can also be used on social media channels such as Instagram and Twitter. This means that you can get a lot of traction from just one piece of content.

How To Get Started

DSLR cameras are considered the best, but if you’re on a budget, a point-and-shoot camera that shoots in 1080 HD will suffice. There’s a plethora of video editing software programs available that make editing a cinch. You can even shoot footage from your phone. You don’t need a pc either; Filmora is an easy to use video edit software that allows you to trim, crop and slow down or speed up the footage from your mobile device. Once you have the footage in place, you can host it on YouTube and embed it in your post.

There are more websites online now than ever before, but you can make yours stand out by adding unique content that’s not readily available on your competitors’ sites. Add digital content to your site today in order to increase your site’s popularity, gain more visitors and increase your online presence.