Four Digital Marketing Tricks for Small Businesses
If you are the owner of a small business, it is quite likely that you have to manage with a marketing budget that is a small fraction of that of your bigger rivals. Like it or not, you have no choice but to make the best of what you can with your limited resources, which means that unlike those guys with deeper pockets, you do not have the luxury of prime newspaper slots or outdoor advertising or television ads.
However, there is one place where you can compete with bigger rivals. Better still, nearly all your customers- if not all- are present there. You guessed it right: it is the internet that we are talking about. With the right strategies, your small business can punch above its weight. Here are a few guidelines that can help it achieve that.
Mobile Friendly Webpage
The relative slowness of internet connections notwithstanding, Australia is one of the most tech savvy markets in the world. Significantly, more internet surfers access the internet on mobile devices than on their desktop. Whether it’s a giant corporation or your small business, the platform on which you compete for your customer’s attention is less than 6 inches high. So, for starters, make sure your company website can be easily viewed on a smartphone.
If you ever wondered why most websites these days have icons connecting you to social media platforms, here’s the answer: Australians are spending over 12 hours a week on Facebook alone. Add to it other social media platforms, and it would be a safe bet that the average Australian is spending more than two hours a day on social media.
Consequently, a strong social media outreach is an indispensable part of online promotion. In fact social media offers the benefit of two-way communication, allowing your business to reach out and collect feedback from potential customers in real time.
Search Engine Optimisation
It is impossible to overstate the importance of increasing the online traffic coming to your corporate website. More the number of page hits, the better its search engine ranking, and the better the ranking, the greater the probability of the website showing up on Page 1 of related Google searches.
Admittedly that is not an easy task. Fortunately, there are professionals out there who can help you achieve that without having to spend a fortune. So, get your business the benefit of services from Unitedseo Dubai SEO Company. Assuredly, it’s worth every penny you invest.
If you ever contemplate advertising online, just ask yourself whether you will get value for the money spent. You see dozens of online ads every single day, but how many of them do you actually remember? What are the chances that the ad on which you’re planning to spend your precious money is not going to be one of ‘those’ ads?
That is not to say that you shouldn’t advertise online. Do so by all means, but do it wisely. In fact here’s one way in which you can actually outdo your rivals and cut through the advertising clutter with a much smaller investment: personalise the ad. Once again, get yourself professional support. It is unquestionable worth the time and money.
Photos courtesy of gettyimages.com