top-reasons-for-going-with-a-responsive-web-designIt is no secret that more and more consumers are investing in mobile devices, which are capable of connecting to the Internet. In fact, the mass majority of individuals now use tablets and smartphones to access the Internet each and every day, while PC sales have plummeted. This has brought about a dire need for change amongst web masters. In order to accommodate the small screens, businesses and website owners must make their websites mobile friendly. This guide will breakdown the main reasons for transitioning to a responsive website design immediately.

Points From Google

According to Oplader Shoppen, mobile sells have greatly outpaced computer sales for the year. This trend has carried on for quite some time and it has encouraged technology giants, such as Google, to make changed to their platform to better accommodate mobile users. In all likelihood, you’ve already heard about Google’s new stance on mobile friendly websites. Websites, which fail to implement basic mobile-friendly principles, can experience diminished results from Google’s search engine. Suffice to say, it is in the best interest of the website owner or business to make their site friendly with mobile devices, in order to score points with Google and to maintain their ranking.

Google has even developed a mobile friendly test to simplify the process.

More Reach

Reach is immensely important, whether you’re running an international business or only targeting local consumers. The Internet can give you the ability to great expand your reach, but a responsive website is truly a necessity. Websites, which are not responsive, will be greatly limited. Mobile users will not be able to utilize such websites fully and this can prevent them from making purchases. A responsive website will work fluidly for everyone and thus will expand your reach, while also ensuring maximum profits.

Reputation Control

As you likely already know, reputation is incredibly important for businesses. A terrible reputation is going to significantly hinder your ability to generate a revenue. If consumers visit your website using their smartphone or tablet and are unable to navigate it conveniently, they’re going to be angry. They’ll spread the word and let others know through social media and other avenues. This may very well encourage other potential customers to stay away and even go elsewhere to fulfill their needs. Don’t allow your reputation to be impacted negatively by a non-responsive website.

1 Site

In the past, it was thought that having two sites was the best way to deal with mobile and desktop users. This misconception has been completely shattered in the past few years. One singular website is actually better for various purposes. First and foremost, having a single website will only require you to run and manage a single SEO campaign. This will greatly reduce the amount of time and money you’ll need to sock into your search engine optimization plan. At the same time, a single website will only require the registration of a single domain name and this will also lead directly to cost savings. If you haven’t made the switch to a responsive website design yet, you’ll seriously want to consider doing so immediately.