How to Build a Mattress Brand like Simba and Puffy August 22, 2018 How to Build a Mattress Brand like Simba and Puffy2018-08-23T23:59:35+08:00 Topics: Business. Subjects: Branding, Mattress Industry, and Tips and Guides. Simba and Puffy are two of the most representative brands of the bed-in-a-box industry. We decided to do a quick analysis of their success. So, if you’re curious, continue reading.