The longer a person remains on a website, the more chance a website owner has to turn this visitor into a customer and subscriber. However, a quick look at most website analytics reports will clearly demonstrate that many websites have a high bounce rate and website visitors don’t hang around for long. Below are some of the most effective ways to keep website visitors on your WordPress website for longer.


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Website Speed

No matter how good your website is, today’s internet users won’t waste their time waiting for a website to load. A range of online website speed testing tools are available for website owners who may be concerned about their website being too slow. If this is the case, it may be time to visit a website like and find a faster hosting provider.

Website Design

When someone visits your website, it should be an enjoyable experience for them. Making your website as user-friendly as possible is the most effective ways to do this. Avoid distracting backgrounds, make it easy to navigate your website, use larger font sizes that are easy to read and increase the line heights for your content.

Publish Better Content

If you provide excellent content, people will stay on your website for longer and keep returning to your website. Well-researched, longer, entertaining posts may take more time to write, but your website visitors will recognize the quality of your content. Adding supporting images and infographics adds to the quality of each post and page you publish.

Use Video

Video is often a more engaging and interactive way to share information with your online audience. WordPress is the perfect platform to add self-hosted videos or videos that are hosted on video sharing websites like YouTube, Daily Motion and Vimeo. It’s imperative that the videos you publish contain high quality, valuable content, so that your visitors watch these videos to the end.

Forums, Memberships and Discussion Areas

A large number of online users want to become part of a community. Creating a forum, membership or some kind of discussion area on a WordPress website has the potential to create a vibrant online community.

If your website visitors find your forum, membership or discussion area useful and build relationships with other members, you could eventually have a large number of people contributing to your website who are more inclined to participate for long periods of time. A range of WordPress plugins and scripts are available that make it easy to add these additional features to any WordPress website.

Keep Analyzing Website Activity

The latest website analytics systems record every action that takes place on a website. The amount of time each person stays on each web page of your website, is one of the most important pieces of information you should be monitoring. Once you have this information, you can find out why some web pages are more popular than others.

It may sound obvious, but the longer website visitors stay on your website, the more successful your website will be. The tips above are some of the most effective ways to ensure that this happens, so that you have happier website visitors, attract more shoppers and convert more website visitors into paying customers and subscribers.