how-to-optimize-your-wordpress-for-better-online-visibilityIt is no secret that WordPress is one of the most search engine-friendly web hosting sites available for your use. Nevertheless, it could not hurt to employ a few optimizing techniques in order to increase your online visibility.

While the prospect of changing the various aspects of your website might seem like a daunting task for a novice web manager, it will only take a small amount of knowledge in optimization to get you started. Likewise, even the smallest changes that you make could spell greater chances for even higher search engine rankings. Read on to learn a few tips on how to optimize your WordPress and how to choose the best WordPress hosting for better search engine visibility.

Invest in optimizing website content

Content is king when it comes to the online world. For this reason, it is vital that you invest considerable time and effort in optimizing the content of your website. However, good online content does not only mean grammatically correct sentences or interesting topics. In order to stay visible on search engines, you must ensure that you include effective keywords into your well thought out piece.

If possible, add deep links to separate posts and pages. This will help to optimize as well as organize your posts so that visitors to your page would be able to view additional content that is related and relevant to the ones that they have read.

Invest in Good Search Engine Optimization

Aside from merely optimizing your content on your own, it is also recommended that you invest actual money on acquiring professional search engine optimization services or SEO. After all, your ultimate goal is to draw more visitors as a result of your greater visibility and marketing techniques will better enable you to achieve that goal. Search engine optimization is a valuable investment that can help grow not only your online visibility and search results, but increase your visibility in online social circles as well.

Additionally, as quickly as the technologies change, the search engine optimization techniques that you learned long ago might have similarly changed or become obsolete.  Even more foreboding is the fact that some of the black hat SEO techniques that you learned could even get you penalized in the present. It is truly in your best interest to invest in updated and more reliable SEO techniques for your benefit and the benefit of your website as well.

Use SEO techniques to optimize your images

Similar to the SEO technique of using effective keywords in order to optimize web content, your images can also be optimized simply by using the right keywords or phrases. All you need to do is select the most appropriate keyword that is related to the content of your post and change the filenames of your images. This simple act will not only help you to better organize your images, but will also aid in increasing the value and overall impact of your page in search engines.

Verify your website on Google and Bing

Verifying your website means that you will be claiming ownership of your page and of your content. While this serves to benefit you in cases of plagiarism, verifying your page could also help you to acquire useful and related information on your web links and SEO reports.

Google is particularly useful if you want assistance in finding broken links. In order to verify your page on Google, simply use the Google Search console. Meanwhile, Bing offers a wealth of information on useful and effective keywords that you can use to your advantage. In order to verify your page on Bing, proceed to the Bing Webmaster Center.

Make your website more mobile-friendly

Due to the increasing influence of mobile phones, it is important that you ensure that your website is mobile-friendly. A page that can be easily accessed on a mobile device will not only increase your search engine rankings, but it could also bring in more page views and visitors due to easier, on-the-go accessibility. Additionally, Google favors pages that give better mobile experiences. Thus, you can expect that it will support and reward your efforts in optimizing your page by boosting its search engine rankings.

Fortunately, you will not need to change your URL in order to make your page more mobile-friendly since the same URL can be indexed both for desktop viewing and for mobile phones. The simplest way that you can make your page more mobile friendly is by using larger fonts and increasing the distances between your page options. This will make it easier for visitors to navigate your page and view your content.

In the end, these using even just one or two of these tips will be sure to bring you better online visibility. However, if you truly want to create a WordPress page that can take the top rankings in search results, it would be best if your maximize all of these tips and get the page views and conversion rates that you need.