Starting Your Own Small Wedding Business
Some people love weddings and are enthusiastic about all the things that go into planning them. Others recognize their skill at coordinating and facilitating the smallest of details. Still others are looking to capitalize on their knowledge of one of the many aspects of wedding or event planning. If you are one of the above and have an interest, a skill, or overall knowledge that you feel can translate into a marketable wedding business, you may want to look at these tips for starting your own.
Think about your startup strategy. The first thing most people think about when starting a business is overall startup costs. Luckily, starting a wedding planning or consultation business is not terribly expensive. Because you are an independent adviser, you probably won’t need office space or a storefront. Instead, some of the upfront costs will include hiring an attorney like Aaron Kelly on MarketWired for legal work related to customizing your website’s Terms of Service, protecting your assets from liability, understanding regulations related to ecommerce, and developing basic contracts you can use.
You will also need to earmark funds for office supplies or other startup tools of the trade. If you will operate out of your home rather than visiting the homes of potential clients, be sure to have a designated space to meet with clients that is clean, orderly, and projects the professional image you’re trying to sell.
Carve out a niche. Remember that there are many different directions a wedding planning business can go. Wedding planning is a multi-faceted process, involving many different types of industries and a range of vendors. If you love photography, you might want to start a business taking professional photos of the bride, in addition to actually photographing the wedding. If you are savvy with the latest wedding trends and have a great degree of organizational and multi-tasking capacity, a wedding consultant business might be for you.
Maybe you have artistic and creative skills that would best be served by creating floral arrangements for tables and bouquets.Evaluate your interests and skills and compare those with what is required in each of the wedding-focused businesses available. Find what fits best before moving forward.
Develop your graphic portfolio. Potential clients will want to see what your services look like and what you know. While word-of-mouth will promote your business, your online presentation of knowledge, skills, and connections will widen your reach. Your website should include things like photos of a wedding (if you’ve not already planned one, you can create a mock wedding photo shoot). Be sure to include the reception decorations, the table setups, and the cake. You can include the decorated ceremony venue, too.
Written testimonials from friends and relatives or previous clients with whom you’ve worked. You can include sample wedding timelines, and if you have professional memberships or certifications or degrees related to your field, you should put those on display.
Market with your website and social media. Your website is more than a place consumers will go to book a consultation or view your wedding planning portfolio. Show how much you know by providing links to other online resources, like Azazie wedding dresses, comparative pricing on venue types, and unique wedding ideas for music. Include a blog that shares compelling narratives of successful wedding concepts or valuable tips for brides-to-be. You may want to create a Facebook business page that links to your business website, and use it to share the latest wedding trends, as well as photographs from the weddings you’ve planned.
Network by signing up for local wedding conventions, and don’t forget to utilize other social media sites like Pinterest, where you can create and share inspiration boards. Remember that professional, well-designed, and user-friendly websites are a draw for consumers!
Keep your business plan in mind. Most people develop a written business plan that helps you prepare for the future of your startup. Even if you choose not to write a formal business, keep notes that detail your vision for your business, your target market, how you intend to reach your demographic, a realistic projection of how much you’ll make, and your plan for competing. Be sure to identify business expenses that include supplies, insurance, business permits, inventory, or anything else you will need.
While being your own boss and operating on your own timeline can be wonderful, remember that it also means you will need to set your own goals and work to meet them to keep your business on track. Set out to meet with a specified number of vendors and potential clients within a certain time frame, and continue setting goals for yourself as your business evolves.
Starting your own business can be fun and exciting. What are some suggestions you have for creating a successful wedding business?