Thanks to the digital revolution, it’s absolutely vital to have a strong online presence if you want your business to experience any form of success. Everything is done online these days from finding places to shop, reading reviews, browsing and even ordering and buying. People don’t look in telephone directories or even ask around anymore – if they want to find a business, Google or social media is their first stop. This is why making sure that your online presence game is strong is essential. By following these top tips, you can ensure that your business utilizes the internet to get the edge over the competition and experience great success.


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Social Media

When it comes to marketing, advertising, communicating with customers, or even simply having your say online, social media is key. Social media marketing is an essential part of any marketing campaign, and can be the most effective component when it comes to seriously increasing your online presence and exposing your brand to as many members of your target audience as possible. With almost everybody these days having some form of active social media account on at least one platform, you’d be daft not to ensure that your business has a fully-maintained and regularly-updated page on at least Facebook or Twitter.

Pay Attention to SEO

Search Engine Optimization (SEO) is the name for the collective of stuff that needs to be done to make sure that your webpage hits the number one result in Google when your customers search for certain keywords. People are lazy, and being anything less than number one in Google search results can be harmful to your customer numbers as the website currently on the top spot is going to get the majority of visitors. In short, your position in Google rankings can make or break the success of your online presence. Employ only the best SEO strategies and make sure that any professional digital marketing packages you buy take SEO very seriously to get the best results from your site.


People love information! The internet is the one place where you can get information about absolutely anything, and it’s become more common for people to search Google for advice before they do something conventional like ask their Mum. In fact, Google is making parents’ lives so much easier, as kids just type all those awkward questions that they may have into the Google search bar instead. The truth is, providing loads of interesting, engaging or even funny information that’s in some way related to your business, brand, product or service can help to build your online presence. Providing that your content is shareable, your customers will want to show it to their friends and family, exposing your business and brand to more and more potential customers. If you don’t currently have a blog on your website, now is the time to get one! A well thought-out blog paired with great content marketing strategies can be an excellent method of driving more traffic to your site.

Add your top tips for online presence building in the comments below!