important successful business tips
While every business is different, the key aspects of a successful business are always the same. This is because they are a part of the process of making, selling and maintaining which sets the foundation for businesses of all kinds. While each business plan can have numerous subcategories, the main aspects of a business can be broken down into 5 different categories:

  1. Create something of value
  2. Marketing
  3. Customer relations
  4. Delivery
  5. Financial balance

Whether you’re starting a business online or offline, these aspects should always be at the forefront of your business model.

Create something of value

This is the stage where you look out into the world to find a need to fill. You need to find out something that people want and then make it. Whether it’s a product or a service, take your time to develop your idea and justify why it should exist.


Assuming you thoroughly researched the people in need of your products and services during the creation stage, this is the stage where you begin to target these people and build a demand for your creation. This is the stage where you put your creation out into the world and build up people’s expectations, which is why it is one of the most important stages. If people don’t have any knowledge of what you’re selling then you won’t have any customers to sell it to. Use innovative marketing and advertising to promote your product or service in fresh and interesting ways that will set you apart from your competition.

Customer relations

This is the stage where you seal the deal and start establishing new and loyal customers. Without a good relationship with your customers your business won’t get off the ground. So, in order to develop this relationship, you need to invest in sales as well as customer service. Ensure that your employees – or yourself, if you work alone – are well trained in communicating with customers, and consider professional customer service qualifications and training courses to improve their skills. This can be a make or break point for your business and the right approach will set the foundations for your future success.


Marketing is the stage where you start setting expectations for your business and making promises. This delivery stage is where you fulfill those expectations and promises. You’ve promised your customers a certain product or service and now is the time to follow through. You need to keep an eye on the response of your customers and make sure they’re happy, otherwise you will never achieve stability. New customers will come and go as soon as they realise you’re not capable of delivering what you told them you would.

Financial balance

This aspect of a business is defined as the ability to match your income with your expenses. Effectively it is what will keep your company going and represents the fruit of your efforts. But, this is not simply a matter of breaking even. You need to continually work on the different aspects of your business in order to improve and grow your company. So, you need to invest back into the business to ensure that your business is adaptable, reliable and capable of keeping up with the competition.